Woensdag 29 februari 2012
Marketing & Communicatie
Erik van Ginkel - Robert Phillips - Jaspar Roos - Jeroen van der Meulen
The Trust Economy: an interactive discussion
While people increasingly feel disappointed in traditional institutions like governments, banks and schools as being trustworthy partners that will help them shape their lives, their focus shifts more and more to commercial brands to take on that role. Come and join our debate and hear how brands engage their audience and build a successful customer relationship based on trust and sincere meaning." Learn how brands such as the Dutch Postcode Lottery and the Rijksmuseum are finding new ways to engage their customers and build meaningful relationships.
Jeroen van der Meulen, Head of Database Marketing, Dutch Postcode LotteryThe Dutch Postcode Lottery works for a greener, fairer world by supporting charities in the Netherlands and abroad. Together with PICNIC, it initiated the Green Challenge, an annual, global contest that rewards inventions that successfully combine sustainability, entrepreneurship and creativity. Winners receive €500,000, expert coaching and help to bring their idea to market.
Erik van Ginkel, Director of Business Development, Rijksmuseum
The Rijksmuseum is the national museum of the Netherlands. The museum links individuals with art and history and organizes traditional exhibitions in its historic buildings. The Rijksmuseum's online activities leverage social media to connect to its audience on a more personal level and will soon enable everyone to become artists and creators themselves.
Jaspar Roos, Chief Inspiration Officer, Dialogues Incubator
The Dialogues Incubator is initiated by ABN Amro and organizes meaningful encounters to generate new perspectives and insights for society and business.
Robert Phillips, President en CEO, Edelman EMEA
De samenstellers van het Historisch Sprekers Archief hebben grote zorgvuldigheid betracht bij het verzamelen en citeren van de gegevens die hoofdzakelijk afkomstig zijn uit de archieven van de Koninklijke Industrieele Groote Club en eerder via de website openbaar gemaakte data. Mocht U een aan- of opmerking hebben over de teksten en/of afbeeldingen, dan verzoeken wij u contact op te nemen met de redactie via clubinfo@igc.nl.